Feeling exiled by the Swedish music scene, Internet Friends began to play up the idea of professional martyrdom and developed a core audience by relentless hard work and frequent, balls-to-wall live shows. “A gig should be 60 minutes without a break, with up-tempo songs and a maximum of one ballad. We want to reach out and have a party, not give people more anxiety.”
Jakob Falkendal explains: “The core of the band is that we really want to make a big impression as a live band, to be the band we ourselves wanted to see. What is missing in Swedish music today is bands and artists with damn clear intentions. The point of playing is to entertain and offer people a free zone. I think the core is that we are not on stage for our sake, but for the sake of the audience. Because we have to give it to people. The music scene of today is poor in nutrition.”